Nina Cherny, WG'11, and Jenny Wu, WG'11, will launch Stylyt this fall, a collaborative commerce platform that enables consumers to play fashion designer for real brands.
Nina Cherny, WG’11, and Jenny Wu, WG’11, will launch Stylyt this fall, a collaborative commerce platform that enables consumers to play fashion designer for real brands. Stylyt users can take the fabrics, colors and shapes of a brand’s collection, and mix and match them to create their own branded products. The Stylyt community then votes, and the actual brands manufacture the winning designs to be sold exclusively on Stylyt. Sign up on stylyt.com and get ahead of the crowd!
We noticed that numerous brands were increasing their social media spend, but struggling to connect these efforts to actual product sales. Being nerds, we did a ton of research and found evidence that involving consumers in the creative process gives consumers a feeling of ownership and makes them more loyal and likely to shop that brand.
Is New York City the nexus of fashion and technology?
Absolutely! NYC is the hub of fashion and technology. Fashion brands and retailers are always looking for new ways to capture loyal consumers and drive sales, and NYC-based entrepreneurs have stepped up to the challenge. Wharton’s entrepreneurial ecosystem alone has incubated numerous NYC-based startups in the fashtech space, including our friends Warby Parker, Stylitics and SizeSeeker.